Privacy Policy
Date of Last Revision: 04 October 2026
TrueFire, Inc. ("TrueFire," "our," "us," or "we") wants to help you better understand how we collect, use, protect, and share your Personal Data. This Privacy Policy is designed to explain your privacy choices when you visit our Website, use our Mobile App, or access any of our Services. It applies solely to TrueFire's collection and processing of data through its Website, Mobile App, and Services. We are not responsible for the privacy practices of third-party websites or services, even if linked from our platforms, or for the practices of other TrueFire users.
This Privacy Policy is incorporated into, and forms an integral part of, the TrueFire Terms of Service. Please note that our Services may vary by region.
By accessing the Website, Mobile App, or Services, you agree to be bound by the terms of this Privacy Policy and our Terms of Service. If you do not agree, you may not access the Website, Mobile App, or Services.
1. Definitions
| Account Information | Information relating to your account with us, such as username, account preferences, subscription status, and login history. |
|---|---|
| Browser Information | Data automatically provided by your browser, such as your IP address, browser type, language settings, referral URLs, and time zone. |
| Contact Information | Details you provide to communicate with us, including your name, email address, phone number, mailing address, or social media handle. |
| Cookie | A small data file stored on your device by your browser when you visit a website. It enables the site to recognize your device and remember your preferences. |
| Controller | The party that determines the purposes and means of processing personal information. For most data collected, TrueFire acts as the Controller. |
| Device Information | Details about the device you use to access our services, such as hardware model, OS version, device identifiers (e.g., UUID, IDFA), and approximate location. |
| Mobile App | The TrueFire mobile application available on third-party app stores (e.g., Apple App Store, Google Play). |
| Personal Data / Personal Information | Information that identifies, relates to, describes, or is reasonably capable of being associated with or linked to an individual or household. Examples include name, email, device ID, IP address, geolocation, account activity, or transaction history. |
| Processing | Any action performed on personal data, whether automated or manual, such as collecting, using, storing, disclosing, or deleting it. |
| Processor | A third party that processes personal data on behalf of the Controller, such as a hosting provider or payment processor. |
| Security Information | Credentials or security-related data such as passwords, authentication tokens, and recovery hints used to access your account. |
| Services | All digital products, features, content, and tools offered by TrueFire and/or its affiliates via the Website or Mobile App. |
| Third-Party Products | External websites, services, plugins, or tools that are linked to or integrated with our Services but not operated by TrueFire. |
| Usage Information | Data generated by your interactions with the Website, Mobile App, or Services, including pages visited, content viewed, clicks, and time spent. |
| User | An individual who creates an account and/or uses any of the TrueFire Services via the Website or Mobile App. |
| Visitor | An individual who accesses or browses the TrueFire Website or Mobile App without creating an account or using the Services. |
| Automated Decision Making | A process where a decision is made solely by automated means without human involvement, such as fraud detection during sign-up. |
2. How Do We Collect Information and What Information Do We Collect?
We use the Osano Consent Management Platform (CMP) to manage cookie preferences and obtain consent where legally required. This supports compliance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA).
When a User interacts with our Website and/or Mobile App, we collect data such as:
- Account Information
- Browser Information
- Contact Information
- Device Information
- Security Information
- Usage Information
We may also collect geolocation data, commercial information, and other Personal Information such as support communications and inferred preferences.
3. How We Use the Information We Collect
We use collected data to:
- Provide, maintain, and improve our Services
- Authenticate users and manage accounts
- Present content effectively for your device
- Support interactive features
- Communicate account updates, promotional content, and marketing (with consent)
- Personalize Services, including push notifications
- Detect fraudulent activity and provide customer support
- Comply with legal obligations
- Facilitate business transactions
- Obtain your consent for specific processing activities when required
4. How We Share the Information We Collect
We do not sell your Personal Data. We may share it with:
- Service providers and vendors to support our Services
- Payment processors for transaction completion
- Legal authorities if required by law
- Third parties during a merger or acquisition
- Affiliates or partners with your consent
We have agreements in place with third parties to ensure they protect your data and only use it for specified purposes.
5. Direct Marketing
We do not share your Personal Data with third parties for those third parties' own independent direct marketing purposes.
We do work with advertising, affiliate, and analytics partners to promote our Services, drive traffic to our Website, and measure the performance of our marketing. These partners — which include Amazon Associates, Google (Ads, Google Marketing Platform/DoubleClick, and AdSense), Meta, Microsoft Advertising, TikTok, and X (Twitter) — may set cookies or similar technologies and may receive certain online identifiers and activity data. Some of this activity may constitute "sharing" for cross-context behavioral (interest-based) advertising under applicable U.S. privacy laws.
Our blog (blog.truefire.com) also displays third-party advertising (e.g., Google AdSense) and contains affiliate links (managed through Lasso, including the Amazon Associates program). When you interact with these ads or links, the applicable third party may set cookies and collect information, and we may earn a commission.
You can opt out of non-essential advertising cookies and interest-based advertising at any time through the Osano "Cookie Settings" link in our footer, or by enabling a Global Privacy Control (GPC) signal in your browser. See Section 9 (Third-Party Service Providers) and our Cookie Policy for more detail.
6. SMS Messaging
TrueFire collects mobile phone numbers from customers who opt in to receive SMS messages. We use this information to send promotional offers, product updates, and event reminders. Message frequency varies.
We do not share mobile phone numbers or SMS opt-in consent with third parties or affiliates for marketing or promotional purposes. All other data-sharing disclosures in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, including our advertising partners.
We retain mobile phone numbers and consent records for as long as you are subscribed to our SMS program, and for a minimum of five years after you opt out. You may opt out at any time by replying STOP, after which your number will be removed from our active messaging list.
We implement reasonable technical and administrative safeguards to protect your mobile information from unauthorized access or disclosure.
For questions about how we handle your mobile information, contact help@truefire.com. See our SMS Terms and Conditions for more on our messaging program.
7. Public Information and Third Parties
- Blog and public content. Portions of our Services — including our blog (blog.truefire.com), course comments, and community forums — are public. Any information you post, such as comments or reviews, may be read, collected, and used by others. Our blog is hosted on a separate platform and, as described in Section 5, may display third-party advertising and affiliate links. If your Personal Information appears in public content and you would like it removed, contact us at help@truefire.com.
- Social media and single sign-on. Our Services include social media features and social login options (including Google, Apple, and Facebook Sign-In). If you choose to register or log in with a third-party account, that provider shares certain profile information (such as your name and email address) with us, and your use of that provider is governed by its own privacy policy. Social media plugins and share features may collect your IP address and information about the pages you visit, and may set cookies.
- Links to third-party websites. Our Services may link to websites we do not operate. Their privacy practices are their own, and we encourage you to review the privacy policy of any site you visit.
- Contests, surveys, and promotions. From time to time we may offer surveys, contests, sweepstakes, or other promotions. Participation is voluntary. Information you provide is used to administer the promotion and, where permitted, to communicate with you about our Services, and may be shared with the service providers who help us run them.
8. Cookies
We use cookies and similar tracking technologies to enhance your experience. Osano CMP is used to provide you with control over cookie preferences.
- Essential: Required to enable basic website functionality
- Personalization: Allows the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, video playback and saved preferences
- Analytics: Helps us understand how our Services performs, how visitors interact with our Services, and whether there may be technical issues.
- Targeted Advertising: Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator's permission.
You can manage your preferences via the Osano cookie banner or browser settings. For details, see our Cookie Policy.
9. Third-Party Service Providers
We partner with trusted third-party service providers to support and enhance the delivery, functionality, performance, security, and marketing of our Services. These partners may collect or process certain Personal Information on our behalf as processors, or — in the case of advertising and social-login partners — as independent controllers, only as necessary to perform the functions described below and subject to appropriate data protection agreements.
Use of some of these services results in cookies or similar tracking technologies being placed on your device. Consent for such tracking is managed through our Osano Consent Management Platform (CMP). Except for the advertising and social-media partners identified below — which may use certain data within their own platforms as described in their respective privacy policies — we do not permit our service providers to use your Personal Information for their own purposes.
Analytics & Performance
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Google Analytics (GA4) | Website analytics and usage insights | IP address, usage behavior, browser/device info | United States |
| Google Tag Manager | Tag deployment and management | IP address, browser/device info | United States |
| Amplitude (incl. Session Replay) | Product analytics and session replay | Device IDs, usage/interaction data, IP address, session recordings | United States |
| Algolia | Site search and search analytics | Search terms, interaction data, anonymous identifiers | United States / France |
Advertising & Retargeting
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Google Ads / Google Marketing (incl. DoubleClick) | Conversion tracking and retargeting | Cookies, browser identifiers, pages visited | United States |
| Google Shopping | eCommerce and product listing integration | Product and order data | United States |
| Meta (Facebook Pixel, Custom Audiences) | Advertising optimization and conversion tracking | Pages visited, browser identifiers, cookies | United States |
| Microsoft Advertising (Bing UET) | Ad campaign measurement and retargeting | Cookies, IP address, browsing behavior | United States |
| TikTok (Pixel) | Advertising optimization and conversion tracking | Cookies, device identifiers, browsing behavior | United States |
| X / Twitter (Ads) | Advertising and conversion tracking | Cookies, browser identifiers, ad interactions | United States |
Affiliate & Monetization
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Lasso | Affiliate-link management on the blog | Link-click and referral data, page URL | United States |
| Google AdSense | Display advertising on the blog | Cookies, IP address, browsing behavior | United States |
Marketing, CRM & Messaging
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Customer.io (incl. Forms & in-app messaging) | Customer data platform and messaging | Name, email, mobile phone number, usage behavior, device identifiers | United States |
| Intercom | Customer support messaging and engagement | Name, email, usage history | United States / Ireland |
| OneSignal | Push notification delivery (web and mobile) | Device ID, notification-click behavior | United States |
| Yotpo | Customer reviews and product feedback | Name, email, purchase data (optional) | United States / Israel |
| Wunderkind (BounceX / WKND.ai) | Identity resolution and triggered behavioral marketing, including on-site messaging and triggered email/SMS. | Device/browser identifiers, cookie identifiers, IP address, on-site behavior and usage data, hashed contact identifiers. | United States |
Content Delivery, Media & Site Operations
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Amazon CloudFront (CDN) | Delivery of multimedia assets and video streaming | IP address, browser/device data | United States |
| Soundslice | Interactive sheet music and notation delivery | User interaction data | United States |
| YouTube | Embedded video content | IP address, video-viewing behavior, cookies | United States |
| ShortPixel | Blog image optimization and delivery | IP address, browser/device data | Romania / EU |
| Sentry | Error and performance monitoring | IP address, browser/device info, diagnostic data | United States |
Account Sign-In (Single Sign-On)
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Google Sign-In | Social login / authentication | Name, email, account identifier | United States |
| Apple Sign-In | Social login / authentication | Name, email (or relay), account identifier | United States |
| Facebook Login (Meta) | Social login / authentication | Name, email, account identifier | United States |
Consent Management
| Partner | Purpose / Functionality | Data Involved | Location |
|---|---|---|---|
| Osano | Cookie consent management (CMP) | Consent preferences, IP address, device identifiers | United States |
10. Security
We employ appropriate technical and organizational security measures. However, no system is fully secure. We will notify users in the event of a breach, using your registered email address if available.
11. Data Subject Rights
Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect Personal Data from them. If we become aware that a child under 13 has provided data, we will delete it promptly.
UK/EU/EEA (GDPR)
You may request access to, correction, deletion, or restriction of your Personal Data, and have the right to data portability and to withdraw consent. To make a request, contact help@truefire.com with subject line: "GDPR Data Subject Request."
California Residents (CCPA/CPRA)
You have the right to:
- Know what Personal Information we collect and how it's used
- Request deletion of your Personal Information
- Correct inaccuracies
- Opt out of the sharing of your Personal Information for cross-context behavioral advertising
- Non-discrimination for exercising your rights
- We do not knowingly sell or share the Personal Information of consumers under 16 years of age without opt-in consent (from the consumer if 13–16, or a parent/guardian if under 13)
We do not sell your Personal Information for monetary or other valuable consideration. We do, however, use advertising cookies and pixels that may constitute "sharing" for cross-context behavioral advertising as defined under the CPRA. You can opt out of this sharing at any time through the "Cookie Settings" link in our footer, by using the "Do Not Sell or Share My Personal Information" link, or by broadcasting a Global Privacy Control (GPC) signal, which we honor.
To exercise these rights, email help@truefire.com or call 1-800-222-3366. You may authorize a representative to act on your behalf with proper documentation.
12. Do Not Track
Through the use of the Osano CMP TrueFire respects browser-based privacy signals such as Do Not Track (DNT) and Global Privacy Control (GPC). If your browser or extension sends these signals, we will apply the appropriate privacy preferences automatically.
13. Protecting Your Personal Information
We implement technical and procedural safeguards, but cannot guarantee absolute security. You acknowledge that the internet is inherently insecure and agree to notify us of any compromise to your account credentials.
14. Transfer of Data
If you are outside the U.S., you consent to the transfer of your data to the United States, where it will be processed under U.S. law.
15. Updates
We may update this Privacy Policy periodically. Material changes will be communicated through email or Website notifications. Your continued use of the Services indicates consent to the updated terms.
16. Account Management and Deletion
You may review, update, or delete your account and personal information directly from your TrueFire account dashboard.
How to Delete Your Account
To permanently delete your TrueFire account:
- Log into your TrueFire account at https://truefire.com
- Navigate to Account Overview from the top-left menu
- Scroll to the bottom of the page and click Delete Account
- Read and acknowledge the consequences of deletion
- Confirm your decision by entering your password
- Click Permanently Delete Account
What Happens When You Delete Your Account
- All personal data associated with your account will be permanently deleted from our active systems within 30 days, unless we are required to retain certain information by law or for legitimate business purposes.
- Any active subscriptions must be cancelled prior to deletion. You will not be able to access or recover digital content after deletion.
- Downloaded content may no longer function and cannot be re-licensed or restored.
- Content you've shared publicly (e.g. forum posts, course comments) may remain visible, but will be anonymized or pseudonymized.
- Some limited data may be retained in backup or archival systems, but will be securely isolated and inaccessible for active use.
17. Contact Us
If you have questions or concerns about our privacy practices, please contact:
Email: help@truefire.com
Mailing Address:
TrueFire, Inc.
2500 Emerson Avenue South
St. Petersburg, FL 33712
Phone: +1 727-898-8866