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Watch the Melody: Super Sad online guitar lesson by Matthieu Brandt from Songwriting on Guitar

Changing the polarity of the IV and V chord in a major key, means making these major chords minor. This will create a very sad and twisted sound, that needs to be used with discretion. As with the secondary dominants, you will need to target the altered chord tones of the IVm and Vm chords in your melody.