Watch the Go For Broke online guitar lesson by Angus Clark from Hard Rock Survival Guide: Lead
If you really want to make a statement as a lead player, then make a statement as a lead player. Use your guitar for everything it can do. Turn it up, abuse the whammy bar, the pickup selector, hit the strings above the nut, make non-traditional sounds with it, channel your inner Hendrix. Make it exciting for your listeners. There's a lot of "book learning" in this course and you've got to put some flair on top of those fundamentals to suck people into what you're doing. Rock n Roll is Rock n Roll after all. Give 'em a show. I will caution you that going down this road may lead to rock stardom, or get you fired by an insecure artist who feels that you are upstaging them on stage with your guitar heroics, or both. Hendrix was fired off some gigs for this exact reason, and then he became a cultural icon. So, there you go.