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Watch the The I-ii online guitar lesson by Ravi from Guitar Lab: 30 Rock & Pop Progressions

Keeping with the idea of substituting chords, another way to create a variation of the I-IV is to play a I-ii (the ii is the relative minor of the IV). This gives us a nice step-wise sound since the chords are rooted only a whole step apart Using strum variations depending on the tempo will also add variety.

Examples: Wake Me Up Before You Go-Go, Ebony and Ivory, Don't Let Me Down, Groovin'