Watch the Make the Melody Yours online guitar lesson by Paul Brown from Smooth Jazz Handbook
This is the most important thing as an artist or guitarist. What separates smooth jazz from jazz is you really have to tell the story and make this melody count for something, you have to feel it. There are little things that you can do to make it individualistic. Some things that I do are using octaves, how you play the actual melody, of course we are using restraint, we are making sure our rests are the correct length, and we're making sure there is a reason for our notes to be there. Every note has to have a purpose.