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Watch the Riffing online guitar lesson by Ton van Bergeijk from Licks to Riffs Guidebook: Blues

A lick is a phrase that moves over a chord. When you move that very same lick to the other chords of the song's chord scheme, you may have to change one or more notes in order to fit that lick to the new chord. A repetitive lick like that is what we call a riff.