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How It Works

TrueFire’s methodology for producing and marketing educational content embraces two key principles; first and foremost, the quality and relevance of that content needs to be above and beyond our students’ expectations; and secondly, the content needs to be delivered in the variety of digital and online formats that are most popularly preferred by students.

This calls for new and evolving production processes, consistent feedback from students, and a broad array of skills and best practices that both TrueFire and the educator must master.

TrueFire educational content can be self-produced or produced in our studios. TrueFire offers a massive library of on-demand content, which students work with on their own. However, the future of online music education calls for personalized lesson plans and two-way interactions with instructors. TrueFire’s newest technology platforms provide that learning experience online in a shifted-time environment.

TrueFire packages your content in a variety of formats (downloads, apps, discs, streams, download cards, etc.), and markets that content in a variety of channels, at a wide range of price points. We also offer student, seasonal and promotional discounts. The net result is a wide range of educational products and services, all of which generate a revenue share for you.

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About TrueFire

Founded in 1991, TrueFire collaborates with 600+ top educators to produce what Guitar Player Magazine calls "the planet's largest and most comprehensive selection of online guitar instruction."

500,000+ pro and amateur students from 200+ countries "learn, practice, and play" with TrueFire's interactive self-study courses and patented learning systems for online workshops and classrooms, which provide personalized assessment and lesson plans from instructors.

TrueFire's course library features over 20,000 interactive video guitar lessons covering all styles, techniques and levels. Lessons are presented in a variety of formats spanning disks, downloads, streaming, mobile apps, online workshops and classrooms.


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