Remembering Les Paul

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Today would have been Les Paul’s 96th birthday. Anyone lucky enough to have met the man or caught him onstage knows that the Legend of Les may have been monumental, and deservedly so, but was eclipsed in a moment by his personality.

He was just an awful lot of fun to be around. Les let his humor fly onstage, one moment making a blue joke about an attractive woman in the audience, and then turning to razz a player on the bandstand. He made musical jokes with the scoops, glissandos, and quirky pickup noises he’d pull from his instrument. He was as much a showman as he was an inventor, guitarist, and innovator. What seemed clear every time we saw him, even so late into his long lifetime, was that nothing made Les Paul happier than pushing boundaries. It’s no wonder that for the past half century, guitarists have explored and innovated while armed with a solid-body bearing his name.

We have many Les Paul stories to share here at TrueFire and hope you’ll share yours as well in the comments. While the rest of the world pores over his long and vaunted history, we thought you might enjoy hearing a bit of landmark guitar history straight from Les himself. These excerpts are from an unpublished interview from Feb 13th, 1995, conducted by HP Newquist during his tenure as Editor In Chief of Guitar magazine.

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The Evolution of the Electric Guitar

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by Zach Wendkos

A long and mighty history, owing itself to a lineage of equally mighty individuals, has brought the Electric Guitar out of the treetops of imagination and into the walking flesh of our lives. The Electric Guitar has survived and thrived through ongoing periods of natural selection, hybridism and fruitful bouts of geographical distribution; creating what we have today; seen as the pinnacle of modern technologies.

Now, let this humble story on the development of the Electric Guitar stand as testament to the true origin of our beloved instrument. May it ne’er find itself cast under the dross of stagnant history, may it ne’er cease to inspire. May we carry forth into the unseen future the continued growth of the wondrous and ever-evolving Electric Guitar.

1931: The Rickenbacker “Frying Pan”

frying-pan-guitarThe “frying pan” was the first electric guitar ever produced. The instrument was created in 1931 by George Beauchamp, and subsequently manufactured by Rickenbacker Electro. The instrument earned its name because its shape resembles a frying pan: it has a flat, circular body, and the neck represents the “handle.” It was a lap steel guitar designed to cash in on the popularity of Hawaiian music during the 1930s. Beauchamp and machinist Adolph Rickenbacker began selling the Frying Pan in 1932; however, Beauchamp was not awarded a patent for his idea until 1937, a fact that allowed other guitar companies to produce electric guitars during the same period.

1935: The Rickenbacker “Electro String”

electro-string-guitarThis electric guitar was called the Bakelite Spanish Guitar. Bakelite is an early form of plastic used to make records, billiard balls, and telephone receivers in the early 1900′s. Electro String was the original company that created the guitar. Electro String later changed its name to Rickenbacker. Adolph Rickenbacker had maintained other interests throughout Electro String’s short history; he never had as much faith in the guitar business as his partners. Nevertheless, he continued instrument making until 1953 when he sold the company to F.C. Hall, a leading figure in the post-WWII Southern California music business. That sale marked the end of one era and the beginning of another, the dawn of modern Rickenbacker guitars.

1941: Les Paul “Log”

les-paul-log-guitarThe Les Paul “Log” was created by Les Paul after persuading Epiphone to let him use their workshop on Sundays. A Gibson pickup was mounted onto a 4″ x 4″ block of solid maple wood with the string, to avoid the feedback problems that acoustic/electric guitar had at the time. For the sake of appearance, he attached the body of an Epiphone hollow-body guitar, sawn lengthwise with The Log in the middle. This solved his two main problems: feedback, as the acoustic body no longer resonated with the amplified sound, and sustain, as the energy of the strings was not dissipated in generating sound through the guitar body. These instruments were constantly being improved and modified over the years, and Paul continued to use them in his recordings long after the development of his eponymous Gibson model.

1947: Bigsby-Travis Guitar

bigsby-travis-guitarIn the 1940s, Paul Bigsby, best known as the creator of the “Bigsby Vibrato”, was a foreman in a machine shop owned by Albert Crocker of the Crocker Motorcycle Company. Bigsby’s love of motorcycles and country-western music led to a friendship with country-western singer Merle Travis. The seeds of Bigsby’s subsequent career with his signature vibrato design were most likely planted the day Travis asked him if he could fix a Kaufman vibrato unit. He did more than fix it. Bigsby created a whole new system. The creation had something that would subsequently prove very important in the development of solidbody electric guitars — all six tuners on one side of the headstock as opposed to the three-a-side headstocks popular at the time (and, of course, still popular on many electric solid bodies).

1948: Fender Broadcaster (Telecaster)

fender-telecaster-broadcaster-guitarOnce Leo Fender had parted ways with his partner “Doc” Kauffman, he set out to create a guitar that concentrated on utility and practicality, and less on design aesthetics. He wanted to create a regular guitar that had the clear sound similar to the sound coming from the electric Hawaiian guitars, but without the feedback problems. The result was a two-pickup model named the Broadcaster. From this point onwards all Fender necks incorporated truss rods. The Gretsch company, itself a manufacturer of hollowbody electric guitars (and now owned by Fender), claimed that “Broadcaster” violated the trademark for its Broadkaster line of drums, and as a newcomer to the industry, Fender decided to bend and changed the name to Telecaster, after the newly popular medium of television.

1952: Gibson Les Paul

gibson-les-paul-guitarThe Les Paul model was the result of a design collaboration between Gibson Guitar Corporation and the late pop star, electronics inventor, and accomplished jazz guitarist Les Paul. In 1950, with the introduction of the Fender Telecaster to the musical market, electric guitars became a public craze. In reaction, Gibson Guitar president Ted McCarty brought guitarist Les Paul into the company as a consultant. Les Paul was a respected innovator who had been experimenting with guitar design for years to benefit his own music. After successfully experimenting with his “log” guitar, Les Paul took his ideas to Gibson. They turned him down, calling the guitar “a broomstick with a pickup on it.” However, in 1950, Gibson came back to him and signed him and his design. While at Gibson, Les Paul went through 50 to 60 prototypes before he felt happy with his final design. The rest, as they say, is history.

1954: Fender Stratocaster

fender-stratocaster-guitarThe Fender Stratocaster, often referred to as “Strat”, is a model of electric guitar designed by Leo Fender, George Fullerton, and Freddie Tavares in 1954, and manufactured continuously by the Fender Musical Instruments Corporation to the present. The Fender Stratocaster had 3 features that made it a revolutionary guitar in 1954. First, it had a double cutaway neck with beveled edges. Second, it had the Fender engineered “tremolo” unit built into the floating bridge. Third, it was the 1st solid-body guitar to be fitted with 3 pickups. A 3-way selector switch on the guitar allowed the guitarist to select a pickup. This was later changed to a 5-way switch, as guitarists began to see they could get unique sounds by having the switch set in between the 3 positions.

1979: Van Halen “Frankenstrat”

van-halen-frankenstrat-guitarThe Frankenstrat was Eddie’s attempt to combine a Gibson and Fender. It was made from an ash Stratocaster body with a routing that Eddie made to fit in a Gibson PAF humbucking bridge pickup, with a single coil neck pickup. The neck pickup was simply for decoration and was never actually wired with the humbucker, due to Eddie’s inability to wire the switch properly. It had a maple neck, chrome hardware, and red, black, and white stripes. Eddie Van Halen’s “Frankenstrat” guitar marked the beginning of guitars made for the hyperfast, technical playing. Van Halen pioneered employing higher output pickups, state of the art floating tremolo units, and sleeker, more profiled necks and bodes to play faster on. Virtually every major manufacturer raced to come out with models based on Eddie’s original guitar.

1982: Jackson Randy Rhoads

randy-jackson-rhoads-guitarThe Jackson Randy Rhoads was the electric guitar that was originally commissioned by guitarist Randy Rhoads, and is now produced by Jackson Guitars. Originally, this guitar was to be called The Original SIN. His second Flying V, which was black with a silver pickguard and string-thru body bridge, was going to be called the Concorde. Randy re-designed these newer ‘Concordes’ or production models with a longer “horn” because he felt too many people were relating his white Pinstripe V to a Flying V; he wanted to produce a guitar that bore more resemblance to a shark’s fin. His V’s both had maple bodies with maple thru body necks. The SIN had a standard blocked vintage-style tremolo. The vibrato is of very high quality; and the pickups are designed to capture the treble more efficiently than a normal guitar.

1994: Ibanez 7-String Guitar

ibanez-7-string-guitarThe 7-string, solid-body guitar was originally developed in the early 90s by Steve Vai with Ibanez guitars. The seven-string guitar became prominent when the band Korn featured Ibanez Universe guitars on their 1994 debut album, capitalizing on the massive low end produced by the 7th string (typically a low A). This period marked a highwater point in the popularity of the seven-string guitar, as manufacturers jumped on the seven string bandwagon that they had previously steered clear of including such “traditional” brands as Fender subsidiary Squier and Gibson subsidiary Epiphone, and manufacturers who had been producing sevens expanded their offerings. Today the 7-string still rumbles and shreds on with artists like Muse, Dream Theater, and Suicide Silence.

2008: Guitar Hero Controller

guitar-hero-controller-guitarThe Guitar Hero series has made a significant cultural impact, becoming a “cultural phenomenon”. The series has helped to rekindle music education in children, influenced changes in both the video game and music industry, has found use in health and treatment of recovering patients, and has become part of the popular culture vernacular.Many consider Guitar Hero to be one of the most influential products of the first decade of the 21st century, attributing it as the spark leading to the growth of the rhythm game market, for boosting music sales for both new and old artists, for introducing more social gaming concepts to the video game market, and, in conjunction with the Wii, for improving interactivity with gaming consoles.

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Weekly Kindling: TrueFire Toon #1, How to Set Up a Gibson Les Paul, and More Secret Sauce

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Weekly Kindling is a new feature on The Punch-In and will feature the latest guitar news, tricks, tips, and inspiration. Check back at the end of every week or subscribe via email in the right sidebar.

TrueFire Toon #1:

What’s Burning This Week:

>> Charlyne Yi Selling Guitar on eBay to Help Pay for Surgery – Comedian Charlyne Yi (Paper Heart, Knocked Up) is auctioning “the only thing I own of any worth” to help pay for a friend’s open-heart surgery. Check out the auction.

>> How to Set Up a Gibson Les Paul Guitar – The Gibson Les Paul model revolutionized the guitar industry when it first appeared in the 1950s due to its distinctive sound, which made it a great fit whether you played country or rock and roll. The Gibson Les Paul is the guitar of choice for many guitarists. Before playing, you must set up your guitar. Here’s how.

>> Kaki King Wants to Be More Than a “Guitar God” – Kaki King was the first woman to be named a “Guitar God” by Rolling Stone magazine, yet she wants to be more than that. About seven years ago, the Atlanta native started establishing herself with her dextrous, creative slapping-and-tapping style. Over time she has evolved into a multidimensional artist. Read the full article.

Featured TrueFire Guitar Lesson of the Week:

>>”Electric Groove” from Blues Rock Secret Sauce by Jeff Scheetz

The instant download of the full Blues Rock Secret Sauce course is now available for 50% off ($14.50) for a limited time. Get it now!

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The Top 7 Guitar Stories of 2009

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7. The Top 50 Guitar Albums of All-Time – With a lot of help from their readers, Guitar World released in February what they consider to be the 50 greatest guitar albums in rock and roll history. Led Zeppelin IV took the top spot and there were a number of interesting choices. What do you think of the list?

6. The release of It Might Get Loud – The new documentary which was released in August is a love letter to the guitar. Director Davis Guggenheim (An Inconvenient Truth) managed to enlist possibly the most iconic guitar players of three generations—Jimmy Page, The Edge, and Jack White—for what Page calls “an abstract, almost metaphysical” exploration of the instrument’s power. Check out the trailer below:

5. United Breaks Guitars – While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined. After a protracted attempt to get United to pay for the damage, Carroll struck back. Here’s Carroll’s saga in his own words (from his personal website): “In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say “no” to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world.” Here’s the first of Carroll’s songs, which went viral in 2009 and has received millions of views on YouTube:

4. Amazing One-Armed Guitarist – Marc Playle was born in South Shields, England, UK in 1985 and first took an interest in playing guitar at the age of 14. Having a missing left forearm, Marc had to experiment to figure out the best way he could be able to play guitar. After many ideas such as taping guitar picks to his arm and using socks, he came up with the idea for a player which is a cast of his arm that was then made from acrylic resin. It has lots of features that enable him to do most techniques on the electric guitar such as a cut out for palm muting and pinch harmonics, a part of a guitar pick for picking, and a cut out of a leather belt used for tapping. In 2008 he entered an online guitar competition, Guitar Idol 2008, and was chosen as one of the 12 finalists out of 750 guitarists from across the globe. Marc recieved even more attention in 2009, and you can see him shred below:

3. Jason Becker – By the age of 20, Jason Becker was already a guitar legend—but after being diagnosed with ALS, he lost his mobility and was told he would have just several years to live. 20 years after that awful diagnosis, this inspiring man is still going strong and creating beautiful music. “Not being able to play guitar anymore has made me focus more on beautiful melodies and soul stirring stuff,” he told Guitar World. “Now I want people to feel something so deep that they can’t help but reflect and make positive changes in themselves.” To see more about this truly inspirational story, check out the ABC News special below:

2. The Beatles: Rock Band video game – Four decades after dissolving in acrimony, The Beatles emerged again as a heart-throbbing sales and creative force. A $260 box set of the band’s remastered stereo recordings has sold 127,000 copies since its Sept. 9 release, and remasters of four albums and a hits collection were among the year’s 200 best-selling albums, according to Nielsen SoundScan. The Beatles: Rock Band, a high-profile entry in the video-game franchise, sold a respectable 823,000 copies in less than three months, according to the NPD Group.

1. Les Paul Dies – Someone once said, “Without Les Paul, we would not have rock and roll as we know it.” Those sentiments were echoed across the globe when guitar virtuoso Les Paul died in August at the age of 94. Paul was known for his innovative multi-track recording techniques; for designing the solid body electric guitar; and for his string of hits with his wife and singer Mary Ford. But really, Les Paul is bigger than just the man and he will live on forever through his guitars, his legend, and his music. Check out Rich Maloof’s touching Les Paul memoir.

What were some other top guitar stories from the past year? Share in the comments!

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Branding: Musical Identity as a Career Move

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by Rich Tozzoli

slashOn this past Veteran’s Day, the Punch-In ran a handful of videos featuring performances of “The Star-Spangled Banner.” Slash was featured in one of them, and in a very rare move he performed without his trademark top hat. Or, we should say, the hat wasn’t on his head — it sat on a nearby guitar stand. And while it was very cool to see Slash honor the hats-off tradition for the national anthem, it also got us thinking about what that signature stovepipe hat is all about: Branding.

Yes, we mean “branding” in the crass, capitalistic, Madison Avenue sense. Of course, the marketing term is based on the red-hot iron brands burned into the hide of livestock. Those indelible marks were used to create a permanent stamp of identity, and that’s exactly what promotional branding is all about today.

If you thought branding was the exclusive domain of Coca-Cola and Apple Computers, well, think again. It also works wonders for that one-and-only guitarist with a top hat, black curls, and a low-slung Les Paul.

Black Magic Marketing
Another great example of a successful brand is Carlos Santana. Did you know he also sells Carlos brand perfume, handbags, and women’s footwear? No fooling. That’s not to mention his Santana Reserve Brut wine and a chain of Maria Maria restaurants with a guitar on the marquee.

carlos santanaYou might chuckle (we did) but do you get why Carlos can sell all of those products when they have nothing to do with music? It’s because he has cultivated a marketable identity. He’s not selling a sound or a song — he’s selling Santananess. He is remarkably consistent with his brand, too: his album covers, clothes, guitar inlays, and his website all share a look and an image. It all started with his sound, but Carlos (the musician) and others like him have parlayed a musical signature into a brand that can be easily identified — and then promoted and sold. The mention of their name conjures a sound and an image all at once. Slash. Metheny. Flea. Hendrix.

And you are…?
So, we have to ask. What’s your brand? How do you distinguish yourself? Is your guitar playing unique in its own right? Do you augment your professional image with some non-musical signature like clothing or artwork — and is it consistent across your blog, your cover art, and your MySpace profile?

Can you describe your musical approach in just a few words? If someone caught your show and wanted to tell a friend about you, what would they say?

Just Do It
300px-Jumpman_logo_011If it’s a little tough to accept that our well-loved art form of music is so entangled in marketing, consider it another context. Think about the brands of certain sports figures, and what they represent: Michael Jordan, Shaq, Allen Iverson, Deion Sanders, Peyton Manning, Derek Jeter and so on. These guys each have a certain “packaging” that is immediately recognizable. Their appeal is shrink-wrapped for the consumer. These people have turned their talent and image into a unique brand that, to be blunt, helps them make money.

Are they so different, really, from Jimmy Page, Robert Smith, the Edge, Eddie Van Halen, Ace Frehley, or Larry “Mr. 335″ Carlton? Regardless of your personal likes and dislikes, or your distaste for mixing money and creativity, there’s no denying that the recognition factor is a valuable asset.

Create…and Cultivate
Now step back and think of a few things that might help you build recognition in a media-blitzed world filled with competition. What small lessons taken from the giants mentioned above might be used to help promote yourself and/or your band? What would separate you from the pack and give you an edge?

eddie_van_halenWe mentioned Slash at the outset — his image since the first day the Guns ’n Roses broke has remained consistent, helping to brand Slashness in our minds. For the Edge, it’s been the use of delay and a perennial knit hat. The same applied to Eddie Van Halen for years, with his insane technique, that big grin, and “Frankenstein” guitars covered with bicycle-tape stripes. If you saw EVH playing a sunburst Telecaster, it would be like, whoa, that’s odd! So, what small detail would help you foster a consistent and memorable image? It could be as simple as a cool sticker on your guitar (Tom Morello) or eyeshadow (Robert Smith, Billy Joe Armstrong). It could be a totally unique guitar tone (Bill Frisell, SRV). While the possibilities are nearly endless, it’s important to try to do something to make yourself unique.

You Be You
Finding something that makes you stand apart from the crowd may not be so easy. If it’s any good, it will probably take some work and serious thinking time. Learn from others, both inside and outside of the music business. Observe how they do what they do on television, in print, and elsewhere in the media. Step back and examine yourself as you identify what your USP — Unique Selling Proposition — might be. Then act upon it and keep the message consistent.

Our last bit of branding advice is to think about your strengths as a player. Consider what makes you proud as a creative person. Bear in mind, you don’t have to change who you are or what you create to establish a great brand. On the contrary, you want to hone in on those unique identifiers — and then capitalize on them.

Rich Tozzoli is an accomplished engineer, mixer, producer and composer. He has worked with artists such as Ace Frehley, Al DiMeola and David Bowie, among many more, and is the author of Surround Sound Mixing for ProTools. Rich is also a lifelong guitarist and composer. His work can be heard regularly on FoxNFL, HBO, and Discovery Channel.

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