Gibson’s Firebird X – a “Revolution”?

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by Rich Maloof

Gibson guitars logoWhen Gibson announced a major press conference, our curiosity was piqued. The company’s invite to last week’s gathering read: This is more than a press conference. More than an event. THIS IS AN UPRISING!

So we headed to the Hard Rock Café in NYC with friends from National Guitar Museum to see what the fuss was all about. We were especially curious given what’s been whispered in the industry about Gibson’s financial troubles (as reported on the Punch-In back in January).

What did the revered maker of the Les Paul, the SG, and the 335 have in mind to save its famed name?

Henry Juszkiewicz, the controversial chairman and CEO of Gibson, took the stage and began by aligning himself with revolutionary inventors, from Thomas Edison to Guglielmo Marconi to Les Paul. After rattling off several major milestones in modern technology (the first transistor, the first guitar amp, the first wireless network) he took an SG by the neck — “I think this is the past!” — and smashed it over a cinderblock.

An audible gasp emerged from the crowd, but Henry J. was not finished shocking the room, where industry wonks and media members sat alongside a few pros including Ace Frehley, Kirk Douglas (the Roots), and Lou Pallo (longtime Les Paul sideman). Henry then unveiled the Firebird X guitar declaring, “This is revolution.”

Gibson Firebird X GuitarFirebird X (that’s Firebird “ten”) is a 6-string with a digital brain. Theoretically, you can throw your stompboxes, rack gear, and modeling equipment overboard and manipulate your sound exclusively from the guitar’s onboard controls. The coils in its three humbuckers allow for 2048 coil combinations, and there are onboard sliders, toggles, pots, and “tog pots” for setting effects, distortion, EQ, pickup selection, and tuning controls. It’s also a Bluetooth device and connects wirelessly to the two included pedals (one for selecting presets, the other an expression pedal). Details were lacking at the press conference but apparently the Firebird X can provide a direct digital feed into a computer, presumably for recording, programming, or further signal routing. The onboard CPU is updateable and the onboard battery is good for 4 hours of playing time.

Gibson Firebird X GuitarAccording to the public, Firebird X constitutes not so much an uprising as an upchucking. Several pages of scathing responses from the public are still live on their own site. But it’s hard to figure Gibson’s thinking on this one. The Firebird X will be produced in a limited run of 1800 guitars and sold in 400 retail shops. The list price is $5,570. Even if the technology housed in Firebird X were truly revolutionary, it’s difficult to understand how Gibson, who has priced its most widely desired models far beyond the reach of common players, would cause an uprising with another exorbitant collectible. You say you want a revolution? We’d all like to see the plan.

Perhaps, as Henry J. suggested, we’re just too dumb to understand it. When one member of the media asked nervously whether Gibson would carry on producing the instruments it’s famous for, Juszkiewicz allowed, “Yes, we will even continue building guitars for Luddites.”

In the audience, some were scratching their heads and some were shaking their heads. And some were trying to figure out whether that smashed SG could be glued back together.

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Daily Kindling: Steven Tyler, Aerosmith, and Bad Band Breakups

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Steven Tyler AEROSMITHAs I’m sure many of you were already aware, there was a rumor floating around this week that Steven Tyler was leaving Aerosmith. The rumor spread quickly after Joe Perry tweeted (that’s right, Joe Perry is on Twitter and you should be too) that Aerosmith was “looking for a new singer to work with” and told several news outlets that Tyler had quit, at as far as he could tell. Many brought up the fact that Tyler did not have the physical ability at the age of 61 that he once had, citing the fact that the band canceled the remainder of its summer tour this year when Tyler fell off a stage and was injured during a performance in South Dakota.

All those rumors were quashed, however, when Steven Tyler and Joe Perry made a surprise appearance at a New York City venue and Tyler told the crowd: “I am not leaving Aerosmith,” according to Rolling Stone and Billboard magazines. That seems to have put an end to speculation about the Tyler’s future with Aerosmith, but it also got me thinking about band breakups that didn’t turn out so well. Check a few of them out below and see the full list over at Spinner.

Feel free to share your own bad band breakup story in the comments!

Pink Floyd
ThePinkFloyd“Original bandleader Syd Barrett was an early casualty in 1968, addled by drug-fueled mental illness. Roger Waters (left) departs in 1985, just after releasing ‘The Final Cut’ — practically a Waters solo album with the other Floyd members as sidemen. Waters declared the band “a spent force” and then sued David Gilmour and Nick Mason for carrying on with the Pink Floyd name.” - Spinner

The Beatles
the-beatles65“In 1969, the Beatles’ final year together, John Lennon got sick of Paul McCartney, George Harrison felt snubbed, and everyone but John resented Yoko Ono’s omnipresence. The ‘Let It Be’ sessions the Fab Four were recording early that year as a documentary and an album were an infamous disaster; the results were released posthumously in both formats in 1970.” - Spinner

Sex Pistols
sexpistols“Sid Vicious’ debilitating addiction to drugs spawned increasingly violent and unpredictable behavior. Johnny Rotten couldn’t stand to be around the heroin-addled Vicious, calling him a “waste of space,” and Rotten constantly feuded with the group’s manager, Malcolm McLaren. When Rotten declared he was leaving the band while on tour in California in 1978, they abandoned him in Los Angeles with no money and no plane ticket home to England.” - Spinner

The Mamas and the Papas
MamasAndPapas260-715401“The marriage of members John and Michelle Phillips was rocked by her affair with bandmate Denny Doherty; Jill Gibson, a “secret” replacement for Michelle Phillips, was briefly employed before Michelle was welcomed back. In 1968, “Mama” Cass Elliot quit when Phillips insulted her in front of Mick Jagger.” - Spinner

The Eagles
the_eagles-1127“Original members Randy Meisner and Bernie Leadon departed in the mid-’70s. In 1980, Glenn Frey and Don Felder came to blows backstage during a concert; Frey and Don Henley mixed the swan-song LP ‘Eagles Live’ from opposite coasts; by the end of the year they were no more. Henley declared the group will reunite “when hell freezes over.” (The band’s live album of its 1994 reunion tour is titled ‘Hell Freezes Over.’)” - Spinner

The Doors
The+Doors“In 2002, years after the 1971 death of Jim Morrison and the initial dissolution of the Doors a year later, keyboard player Ray Manzarek and guitarist Robby Krieger formed a group they called the Doors of the 21st Century, with the Cult’s Ian Astbury as frontman. A year later, Doors drummer John Densmore (left), who did not participate in the reunion, successfully sued the reconstituted band from using the Doors name.” - Spinner

Boston
Boston“By 1979, Boston mastermind Tom Scholz’s perfectionism led impatient mates to record under the name of guitarist Barry Goudreau. CBS marketed the project under the name Almost Boston; the inevitable lawsuits followed. The recent suicide of Boston singer Brad Delp (left) is attributed in part to his disappointment over the band’s problems.” - Spinner

Check out Spinner to see their full list of 20 bitter band breakups.

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The Evolution of the Electric Guitar

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by Zach Wendkos

A long and mighty history, owing itself to a lineage of equally mighty individuals, has brought the Electric Guitar out of the treetops of imagination and into the walking flesh of our lives. The Electric Guitar has survived and thrived through ongoing periods of natural selection, hybridism and fruitful bouts of geographical distribution; creating what we have today; seen as the pinnacle of modern technologies.

Now, let this humble story on the development of the Electric Guitar stand as testament to the true origin of our beloved instrument. May it ne’er find itself cast under the dross of stagnant history, may it ne’er cease to inspire. May we carry forth into the unseen future the continued growth of the wondrous and ever-evolving Electric Guitar.

1931: The Rickenbacker “Frying Pan”

frying-pan-guitarThe “frying pan” was the first electric guitar ever produced. The instrument was created in 1931 by George Beauchamp, and subsequently manufactured by Rickenbacker Electro. The instrument earned its name because its shape resembles a frying pan: it has a flat, circular body, and the neck represents the “handle.” It was a lap steel guitar designed to cash in on the popularity of Hawaiian music during the 1930s. Beauchamp and machinist Adolph Rickenbacker began selling the Frying Pan in 1932; however, Beauchamp was not awarded a patent for his idea until 1937, a fact that allowed other guitar companies to produce electric guitars during the same period.

1935: The Rickenbacker “Electro String”

electro-string-guitarThis electric guitar was called the Bakelite Spanish Guitar. Bakelite is an early form of plastic used to make records, billiard balls, and telephone receivers in the early 1900′s. Electro String was the original company that created the guitar. Electro String later changed its name to Rickenbacker. Adolph Rickenbacker had maintained other interests throughout Electro String’s short history; he never had as much faith in the guitar business as his partners. Nevertheless, he continued instrument making until 1953 when he sold the company to F.C. Hall, a leading figure in the post-WWII Southern California music business. That sale marked the end of one era and the beginning of another, the dawn of modern Rickenbacker guitars.

1941: Les Paul “Log”

les-paul-log-guitarThe Les Paul “Log” was created by Les Paul after persuading Epiphone to let him use their workshop on Sundays. A Gibson pickup was mounted onto a 4″ x 4″ block of solid maple wood with the string, to avoid the feedback problems that acoustic/electric guitar had at the time. For the sake of appearance, he attached the body of an Epiphone hollow-body guitar, sawn lengthwise with The Log in the middle. This solved his two main problems: feedback, as the acoustic body no longer resonated with the amplified sound, and sustain, as the energy of the strings was not dissipated in generating sound through the guitar body. These instruments were constantly being improved and modified over the years, and Paul continued to use them in his recordings long after the development of his eponymous Gibson model.

1947: Bigsby-Travis Guitar

bigsby-travis-guitarIn the 1940s, Paul Bigsby, best known as the creator of the “Bigsby Vibrato”, was a foreman in a machine shop owned by Albert Crocker of the Crocker Motorcycle Company. Bigsby’s love of motorcycles and country-western music led to a friendship with country-western singer Merle Travis. The seeds of Bigsby’s subsequent career with his signature vibrato design were most likely planted the day Travis asked him if he could fix a Kaufman vibrato unit. He did more than fix it. Bigsby created a whole new system. The creation had something that would subsequently prove very important in the development of solidbody electric guitars — all six tuners on one side of the headstock as opposed to the three-a-side headstocks popular at the time (and, of course, still popular on many electric solid bodies).

1948: Fender Broadcaster (Telecaster)

fender-telecaster-broadcaster-guitarOnce Leo Fender had parted ways with his partner “Doc” Kauffman, he set out to create a guitar that concentrated on utility and practicality, and less on design aesthetics. He wanted to create a regular guitar that had the clear sound similar to the sound coming from the electric Hawaiian guitars, but without the feedback problems. The result was a two-pickup model named the Broadcaster. From this point onwards all Fender necks incorporated truss rods. The Gretsch company, itself a manufacturer of hollowbody electric guitars (and now owned by Fender), claimed that “Broadcaster” violated the trademark for its Broadkaster line of drums, and as a newcomer to the industry, Fender decided to bend and changed the name to Telecaster, after the newly popular medium of television.

1952: Gibson Les Paul

gibson-les-paul-guitarThe Les Paul model was the result of a design collaboration between Gibson Guitar Corporation and the late pop star, electronics inventor, and accomplished jazz guitarist Les Paul. In 1950, with the introduction of the Fender Telecaster to the musical market, electric guitars became a public craze. In reaction, Gibson Guitar president Ted McCarty brought guitarist Les Paul into the company as a consultant. Les Paul was a respected innovator who had been experimenting with guitar design for years to benefit his own music. After successfully experimenting with his “log” guitar, Les Paul took his ideas to Gibson. They turned him down, calling the guitar “a broomstick with a pickup on it.” However, in 1950, Gibson came back to him and signed him and his design. While at Gibson, Les Paul went through 50 to 60 prototypes before he felt happy with his final design. The rest, as they say, is history.

1954: Fender Stratocaster

fender-stratocaster-guitarThe Fender Stratocaster, often referred to as “Strat”, is a model of electric guitar designed by Leo Fender, George Fullerton, and Freddie Tavares in 1954, and manufactured continuously by the Fender Musical Instruments Corporation to the present. The Fender Stratocaster had 3 features that made it a revolutionary guitar in 1954. First, it had a double cutaway neck with beveled edges. Second, it had the Fender engineered “tremolo” unit built into the floating bridge. Third, it was the 1st solid-body guitar to be fitted with 3 pickups. A 3-way selector switch on the guitar allowed the guitarist to select a pickup. This was later changed to a 5-way switch, as guitarists began to see they could get unique sounds by having the switch set in between the 3 positions.

1979: Van Halen “Frankenstrat”

van-halen-frankenstrat-guitarThe Frankenstrat was Eddie’s attempt to combine a Gibson and Fender. It was made from an ash Stratocaster body with a routing that Eddie made to fit in a Gibson PAF humbucking bridge pickup, with a single coil neck pickup. The neck pickup was simply for decoration and was never actually wired with the humbucker, due to Eddie’s inability to wire the switch properly. It had a maple neck, chrome hardware, and red, black, and white stripes. Eddie Van Halen’s “Frankenstrat” guitar marked the beginning of guitars made for the hyperfast, technical playing. Van Halen pioneered employing higher output pickups, state of the art floating tremolo units, and sleeker, more profiled necks and bodes to play faster on. Virtually every major manufacturer raced to come out with models based on Eddie’s original guitar.

1982: Jackson Randy Rhoads

randy-jackson-rhoads-guitarThe Jackson Randy Rhoads was the electric guitar that was originally commissioned by guitarist Randy Rhoads, and is now produced by Jackson Guitars. Originally, this guitar was to be called The Original SIN. His second Flying V, which was black with a silver pickguard and string-thru body bridge, was going to be called the Concorde. Randy re-designed these newer ‘Concordes’ or production models with a longer “horn” because he felt too many people were relating his white Pinstripe V to a Flying V; he wanted to produce a guitar that bore more resemblance to a shark’s fin. His V’s both had maple bodies with maple thru body necks. The SIN had a standard blocked vintage-style tremolo. The vibrato is of very high quality; and the pickups are designed to capture the treble more efficiently than a normal guitar.

1994: Ibanez 7-String Guitar

ibanez-7-string-guitarThe 7-string, solid-body guitar was originally developed in the early 90s by Steve Vai with Ibanez guitars. The seven-string guitar became prominent when the band Korn featured Ibanez Universe guitars on their 1994 debut album, capitalizing on the massive low end produced by the 7th string (typically a low A). This period marked a highwater point in the popularity of the seven-string guitar, as manufacturers jumped on the seven string bandwagon that they had previously steered clear of including such “traditional” brands as Fender subsidiary Squier and Gibson subsidiary Epiphone, and manufacturers who had been producing sevens expanded their offerings. Today the 7-string still rumbles and shreds on with artists like Muse, Dream Theater, and Suicide Silence.

2008: Guitar Hero Controller

guitar-hero-controller-guitarThe Guitar Hero series has made a significant cultural impact, becoming a “cultural phenomenon”. The series has helped to rekindle music education in children, influenced changes in both the video game and music industry, has found use in health and treatment of recovering patients, and has become part of the popular culture vernacular.Many consider Guitar Hero to be one of the most influential products of the first decade of the 21st century, attributing it as the spark leading to the growth of the rhythm game market, for boosting music sales for both new and old artists, for introducing more social gaming concepts to the video game market, and, in conjunction with the Wii, for improving interactivity with gaming consoles.

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Weekly Kindling: Jimi Henchicks, Guitar Smashing, and “Real” Guitar Video Games

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Weekly Kindling is a new feature on The Punch-In and will feature the latest guitar news, tricks, tips, and inspiration. Check back at the end of every week or subscribe via email in the right sidebar.

Fuel for the Fire:
“The function of music is to release us from the tyranny of conscious thought.”
- Sir Thomas Beecham

What’s Burning This Week:

>> Art Lovers Flock to See “Jimi Henchicks” An obscure art exhibition featuring live birds “playing” electric guitars has become a runaway hit and internet sensation. Last week people going to the exhibition at the Barbican centre in London were waiting up to 90 minutes to see the birds perform — with queues far longer than for the blockbuster Van Gogh exhibition at the Royal Academy. Read the full article and check out the video of the birds below:

>> Entertaining rock and roll expression or blasphemy? Gibson examines the art of guitar smashing with “5 Ways to Destroy a Guitar” featuring Jimi Hendrix, Pete Townshend, Kurt Cobain, Ritchie Blackmore & Stevie Ray Vaughn. Read the full article or check our favorites from the list with videos below:

Set It on Fire Like Jimi Hendrix

Play The Hell Out of It Like Stevie Ray Vaughan

Hot Topic of the Week:

>> Are guitar video games good for teaching kids guitar or should they just try the real thing?

Power Gig logo- A video game with a stringed guitar!? A new twist to the popular music game genre will bring players one step closer to the rock icons they seek to emulate — Power Gig: Rise of the Sixstring features a guitar controller with real strings (instead of buttons). Power Gig is similar to other music games such as Guitar Hero and Rock Band, and features “beat-match” style play in which players must match the onscreen beats with their instruments. Read the full article from PCWorld.

Gene Simmons Kiss- “I’m the voice of Guitar Hero 6,” says KISS front man Gene Simmons during a video clip produced by Game On, a division of UK media site ITN. And that’s all he says. The clip has been removed from the context of what’s assumed to be a full interview and essentially turns Simmons’ statement into a gag line. Still, Simmons does appear to be the first “official” spokesperson to outright name the next iteration of Guitar Hero, albeit unofficially. Read the full article from Joystiq.

Guitar Vision- “Real” guitar teaches you to play as easy as Guitar Hero? This concept is a guitar where you learn a real, actual, applicable beyond the game skill. The designer of this project had the idea come while he was watching friends jam upon Guitar Hero and Rock Band all day long. He was so good at that, but couldn’t play a real guitar at all! Read the full article from Yanko Design.

Let us know your thoughts on this topic in the comments!

Featured TrueFire Guitar Lesson of the Week:

>> “Amazing Grace” from Fretboard Epiphanies

This example illustrates the creation of the arrangement. The first chorus features mainly the bass and the melody. Later, harmonies and chords are introduced. Then, chord substitutions are made and some filler notes are added.

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Guitar News from NAMM

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Last week we offered a sneak peak from the floor at NAMM, the mammoth trade show of the musical-instrument business. (That’s when we revealed the inside word on Gibson — a you-gotta-be-kidding story that is still not being reported.) Now that everyone’s back home, we asked industry vet HP Newquist, Executive Director of the National Guitar Museum, to tell the Punch-In what caught his attention at the four-day show.

Despite the economy, the mood was upbeat at NAMM. There really was nothing too radical by way of product introductions; manufacturers are sticking to the tried and true, and taking few risks this year, which is probably a smart move. That said, NAMM is as much an experience as it is a product showcase, so here are the experiential takeaways from Anaheim, CA this past week.

diamond-green

Green Diamonds

Blue is the new red. Every amp manufacturer worth its salt has replaced the glowing orange/red of tubes and the red on/off gem lights with glowing blue lights that resemble the inside of a New York afterhours goth club. (Diamond Amplification is bucking the trend with green lights on its 2008 Phantom head — maybe for the holidays?)

If you have a 4-string bass, you’re missing a string. Every custom bass builder, and most of the majors, all sported 5-strings and shuffled the 4-strings off to a little corner of the booth where they wouldn’t be noticed. This did not stop Stu Hamm from rocking the hell out of his 4-string at Muriel Anderson’s All-Star Guitar Night.

If you like the furniture in your grandparents’ house, you’re going to love the amp styles coming your way. From brown and tan vinyl to brass hardware, retro-style amps are in, looking like amps that were made before amps were actually made (this even includes Marshall and Randall). The only thing missing is the matching avocado-green refrigerator.

capo

Weasel Trap

Do you really need a capo that sits high enough off the fretboard to activate string harmonics? Well, you’ve got one now thanks to Weasel Trap. And believe it or not, this little thingby is rather cool.

Martin had one of its D-100 deluxe dreadnoughts featuring more inlay than Madonna’s bedroom. Asking price is a mere $109,999 — and for a brief moment, when the showroom lights were hitting the pearl just right, we could actually believe it was worth it.

orange

Agent Orange

Over 80 Orange amp cabinets formed the walls to an immense booth, creating more cool orange-osity than you’ve experienced since your first glass of Tang.

Orianthi wowed the attendees with a show in the Convention Center lobby. The lobby, which is wide but not very deep, is incredibly ill-suited to concerts, as there’s no room for a front-of-house board. Thus, the coolest part, other than seeing a young woman who can Vai-shred effortlessly, was watching the sound tech mix the show live while moving through the crowd with a wireless tablet running Studio Manager.

Brown’s Guitar Factory showed off its ongoing efforts to popularize the “Fretted/Less” guitar, which has no frets above the 12th fret and allows players to play “fretless.” Weird concept, but it does look cool.

3d

Pyramids of Power

3rd Power displayed its triangle-shaped cabinets, which form a pyramid when stacked together. Looks cool — but we’d hate to be the guy who has to load those suckers in the truck.

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