Fireside Chat: Seymour Duncan

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The Sound of Seymour
While the name Seymour Duncan might be synonymous with high quality pick ups and stompboxes, few know that before he was winding magnets and soldering wires, Seymour was a prodigious guitarist – packing clubs and rolling the rock back when the electric guitar was just coming of age. It was out of necessity that Seymour began tinkering with his tone; searching for new and better ways to make his guitar “sound good.” After all, that’s what we all want to do – sound good – and thanks to Seymour Duncan sounding good has never been easier. This month’s featured Fireside Chat is an attempt to separate the man from the legend…ladies and gentlemen, we give you Seymour Duncan.

1. First off, if you weren’t a musician, what would you be and why?
Well, I like to think of myself primarily as a musician. But to most of the folks who recognize my name, I’m a pickup builder. So maybe the answer is that I’d still be a pickup builder. However, I don’t think I’d be where I am today as a pickup builder if I wasn’t a musician. So it’s kind of hard to answer. What did Nigel Tufnel say? “I’d be a haberdasher or maybe work in a chapeau shop.” Truthfully though, I’d be a Cultural Anthropologist studying flint knapping techniques of ancient peoples. For real.

2. Honestly, how many hours a day do you practice?
When I was a kid, I spent all my time practicing. Nowadays, I’m so busy making pickups and touring that I don’t have nearly enough time to practice. Usually when I have a Seymour Duncan Band gig coming up I’ll rehearse with the band and practice my parts a bit. I do listen to a lot of guitar melodies and a lot of the practicing actually happens in my head. The truth is, sometimes I play more creatively when I haven’t picked up the guitar for a week, though I’m always complaining that I have no calluses. Once as a gag, Evan Skopp gave me a bag of broken glass that I was supposed to use to toughen up my fingertips!

3. What are you listening to lately?
I get lots of CDs across my desk and I do my best to listen to all of them. There are so many great players out there. And I love listening to the young guys and girls just coming up.

4. How would you describe the music business today?
Obviously, self-recording and self-distributing has changed everything. The record companies need to find a way to adapt or it’s all over for them. Sometimes I think of the record labels as dinosaurs munching on their grass and leaves and seeing a mushroom cloud in the distance after the meteor hit and the dust is just starting to obscure the sun. But they don’t know what that mushroom cloud is or what’s about to happen, so they just continue eating their grass and leaves not realizing they’re about to go extinct.

5. Stranded on a desert island, which guitar would you take?
It would have to be my Tele-Gib. It’s the twin of the guitar I made for Jeff that he used on Blow By Blow’s “Cause We’ve Ended as Lovers.” It has the second JB and Jazz Model pickups I ever made – Jeff’s guitar has the first. I’ve played that guitar more than any other over the last few years. It’s also been played by Ted Nugent, Peter Frampton, Nokie Edwards, Todd Money, and Jeff. Just this year I retired it from live gigs, but it’s definitely my desert island axe. Oh wait, I should’ve asked, does this desert island have 120 volts AC electricity?

6. Should world leaders learn how to play guitar? Why?
Sure. And not just guitar. Any musical instrument. Especially if you play in a band. Playing in a band teaches you how to work together, how to enhance others’ efforts, how not to hog the spotlight, how not to step on other people’s lines, and if you’re all grooving together, you can create wonderful magic that moves the people listening and puts a smile on your face. Imagine if geopolitics worked that way.

7. Let’s talk about what’s going on with you right now, your latest release, and what’s next?
I’ve been recording more this year than in the last five years combined. I have a Pro Tools rig and I’m working with a producer named Doug Scott. We’re doing mostly original tunes. Musician’s Friend is in post-production on a documentary about the Seymour Duncan company and I’m providing the score. Stay tuned for that. Vernon Neilly makes a guest appearance. Questions submitted to TrueFire via Facebook, Twitter, and our Forum.

Questions submitted to TrueFire via Facebook, Twitter, and our Forum.

8. What would you recommend to those interested in trying to build their own pickups? – Squall
Nowadays is the easiest time to get into pickup-making. With the Internet, there’s tons of information on how to get started and how to build a winding machine. And there are companies like Guitar Jones that sell everything you need. It’s very easy to buy the cheap Asian-made parts, wind up a few pickups in your garage, and lo and behold, you’re an instant boutique pickup winder. But it doesn’t mean the pickup is going to sound good. If you want to build your own pickups, you need to understand how the components and manufacturing techniques affect the sound. A lot of that comes with experience. And a lot of comes from actually manufacturing the parts and components rather than buying cheap versions off the shelf. Go ahead and read all the stuff you can on the Internet. Most of it is accurate. But there’s no substitute for experience. Learn from your mistakes. Document everything. Be open to honest criticism. And have fun!

9. What is the most important thing to get a pickup to sound its best? – jimiclaptoncarl
Getting the coil right. That involves using the right coil geometry, the right type and gauge of magnet wire, the right number of turns with the correct traverse, wax potting it properly, and hooking it up right. And, unfortunately, a lot of the off-the-shelf parts aren’t dimensionally correct. Sometimes you have to bite the bullet and pay for your own tooling.

10. Are there any plans to bring back the Convertible amps? – Hutch82
That was a great amplifier. Very much ahead of its time. It was kind of an analog pre-modeling amp. Unfortunately, there are no plans to reissue it at this time.

11. What do you see for the future of guitar pickups i.e. actives, materials, technologies? – rjbasque
We’ve done a lot lately with actives like my Blackouts. I have a new pickup called P-Rails which is pretty unique. Same with the Triple Shot mounting ring that allows stealth switching. We have some pretty well thought-out ideas about where pickup technology is going in the future and my engineers and designers are moving in that direction. I’m not going to say publically what that is. But I can say, stay tuned. There will be lots of exciting new and innovative products coming out of the Seymour Duncan company. And some products based on old technologies, like some new additions to my Antiquity line and replacements for odd size pickups.

12. And finally, any words of wisdom for your fans and fellow pickers?
First of all, listen to everything. If you’re a jazz player, listen to metal. If you’re a metal player, listen to the blues. If you’re a blues player, listen to jazz. Everything you listen to has a lesson in it if you’re open to it. Listen to other instruments besides guitar. If you want to know one of my favorite musicians, check out Davy Spillane. You’ll be surprised. Second, find your tone. Even if it means trying different pickups to get it. Third, even if you’re not already in a band, jam with your friends. Playing in an ensemble is a great way to get better. And most importantly, have fun. Remember, it’s called “playing” guitar, not “suffering” guitar.

To learn more about Seymour Duncan visit him online at www.seymourduncan.com and check out this exclusive video interview with long-time friend, and CEO of Boosweet Records, Vernon Neilly.

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Branding: Musical Identity as a Career Move

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by Rich Tozzoli

slashOn this past Veteran’s Day, the Punch-In ran a handful of videos featuring performances of “The Star-Spangled Banner.” Slash was featured in one of them, and in a very rare move he performed without his trademark top hat. Or, we should say, the hat wasn’t on his head — it sat on a nearby guitar stand. And while it was very cool to see Slash honor the hats-off tradition for the national anthem, it also got us thinking about what that signature stovepipe hat is all about: Branding.

Yes, we mean “branding” in the crass, capitalistic, Madison Avenue sense. Of course, the marketing term is based on the red-hot iron brands burned into the hide of livestock. Those indelible marks were used to create a permanent stamp of identity, and that’s exactly what promotional branding is all about today.

If you thought branding was the exclusive domain of Coca-Cola and Apple Computers, well, think again. It also works wonders for that one-and-only guitarist with a top hat, black curls, and a low-slung Les Paul.

Black Magic Marketing
Another great example of a successful brand is Carlos Santana. Did you know he also sells Carlos brand perfume, handbags, and women’s footwear? No fooling. That’s not to mention his Santana Reserve Brut wine and a chain of Maria Maria restaurants with a guitar on the marquee.

carlos santanaYou might chuckle (we did) but do you get why Carlos can sell all of those products when they have nothing to do with music? It’s because he has cultivated a marketable identity. He’s not selling a sound or a song — he’s selling Santananess. He is remarkably consistent with his brand, too: his album covers, clothes, guitar inlays, and his website all share a look and an image. It all started with his sound, but Carlos (the musician) and others like him have parlayed a musical signature into a brand that can be easily identified — and then promoted and sold. The mention of their name conjures a sound and an image all at once. Slash. Metheny. Flea. Hendrix.

And you are…?
So, we have to ask. What’s your brand? How do you distinguish yourself? Is your guitar playing unique in its own right? Do you augment your professional image with some non-musical signature like clothing or artwork — and is it consistent across your blog, your cover art, and your MySpace profile?

Can you describe your musical approach in just a few words? If someone caught your show and wanted to tell a friend about you, what would they say?

Just Do It
300px-Jumpman_logo_011If it’s a little tough to accept that our well-loved art form of music is so entangled in marketing, consider it another context. Think about the brands of certain sports figures, and what they represent: Michael Jordan, Shaq, Allen Iverson, Deion Sanders, Peyton Manning, Derek Jeter and so on. These guys each have a certain “packaging” that is immediately recognizable. Their appeal is shrink-wrapped for the consumer. These people have turned their talent and image into a unique brand that, to be blunt, helps them make money.

Are they so different, really, from Jimmy Page, Robert Smith, the Edge, Eddie Van Halen, Ace Frehley, or Larry “Mr. 335″ Carlton? Regardless of your personal likes and dislikes, or your distaste for mixing money and creativity, there’s no denying that the recognition factor is a valuable asset.

Create…and Cultivate
Now step back and think of a few things that might help you build recognition in a media-blitzed world filled with competition. What small lessons taken from the giants mentioned above might be used to help promote yourself and/or your band? What would separate you from the pack and give you an edge?

eddie_van_halenWe mentioned Slash at the outset — his image since the first day the Guns ’n Roses broke has remained consistent, helping to brand Slashness in our minds. For the Edge, it’s been the use of delay and a perennial knit hat. The same applied to Eddie Van Halen for years, with his insane technique, that big grin, and “Frankenstein” guitars covered with bicycle-tape stripes. If you saw EVH playing a sunburst Telecaster, it would be like, whoa, that’s odd! So, what small detail would help you foster a consistent and memorable image? It could be as simple as a cool sticker on your guitar (Tom Morello) or eyeshadow (Robert Smith, Billy Joe Armstrong). It could be a totally unique guitar tone (Bill Frisell, SRV). While the possibilities are nearly endless, it’s important to try to do something to make yourself unique.

You Be You
Finding something that makes you stand apart from the crowd may not be so easy. If it’s any good, it will probably take some work and serious thinking time. Learn from others, both inside and outside of the music business. Observe how they do what they do on television, in print, and elsewhere in the media. Step back and examine yourself as you identify what your USP — Unique Selling Proposition — might be. Then act upon it and keep the message consistent.

Our last bit of branding advice is to think about your strengths as a player. Consider what makes you proud as a creative person. Bear in mind, you don’t have to change who you are or what you create to establish a great brand. On the contrary, you want to hone in on those unique identifiers — and then capitalize on them.

Rich Tozzoli is an accomplished engineer, mixer, producer and composer. He has worked with artists such as Ace Frehley, Al DiMeola and David Bowie, among many more, and is the author of Surround Sound Mixing for ProTools. Rich is also a lifelong guitarist and composer. His work can be heard regularly on FoxNFL, HBO, and Discovery Channel.

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7 Ways to Tour (Without Getting in the Van)

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by Tammy Brackett

Guitar Tour BusLet’s face it. Touring is enticing and exciting, but can also be financially exasperating and emotionally draining. Once the modus operandi for expanding a musical presence, the tour dynamic has been changed by technology. It’s quite feasible to create and implement a VTP — a Virtual Tour Plan — to increase visibility, make new fans and avoid the financial pitfalls of getting in the van. Here are seven suggestions to tour your music but not yourself.

1. Lifestyle marketing outlets like new-age stores, tattoo parlors, and surf, skate, or bike shops are great places for free music exposure. If you’ve released an ethereal/spacey/dreamy sort of CD, call new-age outlets and ask about getting them a copy for store play.

Art museums and galleries are great outlets for similar shoegazerish tunes. If the museum has a gift shop, be sure they have a consignment policy and can place the CD in a clever display for sale. Always give away a copy of your CD and a tee shirt to store employees. If they’re playing you on their iPod or in their car or in their home, they’re more likely to spin your CD in the store.

2. Even if you can’t get booked by the talent buyer at a particular venue, ask if you could send your CD for play on their jukebox or on the bar’s CD player. If the only person who ever answers the phone at the bar is the bartender, ask them if you could send a tee shirt and CD to them. Ask for the sound engineer’s name and send him a tee shirt and CD. Convince the staff of your musical merit and let the staff convince the talent buyer.

3. Offer to perform at a local high school or college campus during lunch. Colleges usually have a budget set aside for on campus entertainment. Contact the Director of Student Activities. DSAs can point you in the right direction for on-campus performances. Be sure to have stickers or sampler CDs on hand for giveaway.

4. Rent a venue, charge a cover and have a musical “circus” featuring belly dancers, artists displaying their work, jewelry makers, photographers, etc. — all who will volunteer to be there just to raise their own profiles. You’ll not only have your fans attending an event, but also fans of the other performers and artists. Be sure to acquire the proper licensing to host such an event.

5. Get to know your local arts organizations. Sometimes these organizations have grant money available for artists to create music. Ask about the process for applying for a “touring artists” position on their roster. (You may have to get in the van, but arts organization subsidize performances.) Come up with a lesson plan incorporating your music. It’s possible to play shows during the days at schools and play venue or club shows at night.

6. Ask your local record store, book store or coffeehouse if they could insert one of your CDs into bags as premiums. Do the same with museums or non-profit agencies like Habitat for Humanity home stores.

7. Give everyone just a little more. If they purchase a CD, throw in a sticker for free. Give of yourself, too; remember that a smile and a sincere thank you are miracle-workers. Think from your heart. Be thankful and truly appreciative of those who support you, love you and help spread the word about your music.

—–

Tammy Brackett got in the van for the first time when she was only ten. She’s been in the music business for 15 years and is the founder of Moonstruck Promotions, which specializes in public relations and tour publicity.

Tammy has written four booklets about the business of music (Fifty Ways to Tour, Fifty Rules of Rock, Backstage Pass: Organize Your Band and Backstage Pass: Book Your Band), all available at Moonstruck. She also has a blog dedicated to inspiration, motivation and practical advice for musicians. Tammy believes in magic, the ever after, fairies, pixies, things that go bump in the night and that the universe unfolds as it should.

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Daily Kindling: Led Zeppelin II Tribute

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Led Zeppelin II

Led Zeppelin II

Yesterday was the 40th anniversary of one of the greatest albums of all time, Led Zeppelin II, and since we missed it yesterday, we figured the only thing to do was dedicate an entire post to this iconic masterpiece. A few facts:

- Led Zeppelin II was released in the same year as the debut album, Led Zepplin, but it was a much greater success than the first, reaching the number one chart position in the US and the UK (overtaking The Beatles’ Abbey Road). In 1999, the album was certified 12x platinum by the RIAA for sales in excess of 12 million copies.

Led Zeppelin on the road- Led Zeppelin II was recorded almost entirely on the road at various North American and UK recording studios while Led Zeppelin was on tour and every one of the nine tracks was recorded in a different studio. Lead singer Robert Plant later discussed the writing and recording process, stating “It was crazy really. We were writing the numbers in hotel rooms and then we’d do a rhythm track in London, add the vocal in New York, overdub the harmonica in Vancouver and then come back to finish mixing at New York.”

Led Zeppelin recording- Production was entirely credited to lead guitarist and songwriter Jimmy Page, while it also served as Led Zeppelin’s first album to utilise the recording techniques of engineer Eddie Kramer, who had worked with Jimi Hendrix in the past. This partnership was particularly exhibited in the central section of the track “Whole Lotta Love”. Kramer later said, “The famous Whole Lotta Love mix, where everything is going bananas, is a combination of Jimmy and myself just flying around on a small console twiddling every knob known to man.”

- Led Zeppelin II is the band’s first album to feature Page playing his custom 1959 Gibson Les Paul “Black Beauty” model with the tremelo arm, the guitar he helped make famous. Below is a picture of Page tuning said guitar (the one shown here mysteriously disappeared during a flight change, which means it’s sitting in some lucky ex-luggage-handler’s basement right now):
Jimmy Page Gibson Les Paul

Led Zeppelin awards- In 1970, art director David Juniper was nominated for a Grammy Award for Best Recording Package for Led Zeppelin II. Juniper was simply told by the band to come up with an idea that was “interesting.” His design was based on an old photograph of the Jasta 11 Division of the German Air Force during World War I, the famed Flying Circus led by Manfred von Richthofen, the Red Baron. The original photo can be seen here.

- Rolling Stone magazine ranked the album 75th on its list of the 500 greatest albums of all time. Ironically, Rolling Stone’s original review of the album was considered to be unfavorable, although perhaps that had something to do with the reviewer’s state of mind: “I also listened to it on mescaline, some old Romilar, novocain, and ground up Fusion.” They have since awarded Led Zeppelin II the five-star review it rightly deserves, adding that “Whole Lotta Love” “became a starting point for Aerosmith, Guns n’ Roses and Van Halen, among others. It’s an amazing song not just for its seismic riff and bingeing-on-lust vocal performance, but for its mind-bending midsection, in which Page orchestrates the aural equivalent of an orgasm.”

We’ll leave you with this clip of Led Zeppelin performing “Dazed and Confused” live in 1969. Caution: this video may cause epic nostalgia.

Sources: Wikipedia, FastCompany

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Yes, Master

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“Mastering Engineer” — an industry job shrouded by a magical black veil of intrigue and mystery. Who are these guys? What do they do behind those closed doors that makes your music sound so good? Why might you need one — and why can’t you just use a piece of mastering software to replace them?

Guitar Recording StudioBefore moving forward, let’s take a step back. One of the hardest things for any recordist/engineer/producer to do is to make sure all the frequencies of your mix are even and balanced. Think of the many variables that might throw you for a loop in that department: your speakers, the room they are in, the desk or stand they are on, the software you’re using and the hardware it’s running through…. All of these factor into the final mix’s equation. That’s not to mention your own ears, by the way, which may or not be as finely tuned as you’d like to believe.

Tuned Rooms

A poorly balanced room or set of speakers may lead you to mix your song with too much or too little bass, mid or treble. Did you ever finish a song in your room that you think is perfect, but then you take it to your friend’s house and it sounds terrible? That’s probably the result of your own setup not offering a true representation of what’s actually been recorded.

One of a mastering engineer’s primary jobs is to check and fix your mixes in a tuned audio room that has been designed to do nothing but that. It takes a lot of hard work, attention to detail and often a substantial financial investment to make sure every single aspect of a mastering room offers an accurate reproduction of your music. That’s what they mean by a “tuned” room: the sound is perfectly balanced out of the (often ridiculously expensive) speakers.

Most quality mastering engineers know their room incredibly well, so they can easily make sure your mixes are even in the lows, mids and highs. They can also level out the volumes to make sure all the mixes sound balanced and even.

Mastering Packs a Punch

Typically using a combination of high-end analog and digital gear (such as equalizers, limiters, compressors and noise reduction units), they can sculpt the final sound of your mix to be one that will sound great whether it’s playing back on huge speakers or on a tiny pair of ear buds connected to an iPod.

Aside of the sonics, mastering engineers also space the songs in the mix order. Then they prepare a final disc or set of files (a master) that duplication houses can use to create CD’s. Even if you’re not making CD’s, a good mastering job still gives you the best shot at making sure your mixes pump through those speakers.

Man vs. Machine

Yes, there certainly are software programs available that let you master your own tracks. Some of them are quite good, too. But make no mistake: the trained ears and experience of a fine mastering engineer, along with a perfectly tuned room, cannot be replaced.

Still doubtful? Send just one of your mixes out to be mastered and then A/B it with your original. If you’ve hired a good engineer at a reasonable price, you’ll see that the difference is worth it. It doesn’t have to cost an arm and a leg, either; certainly less than having your own room acoustically calibrated and equipped for mastering.

Plus, it’s an invaluable experience when the sound coming out of the speakers finally matches the music you first heard inside your head. There’s a good reason why nearly every hi-level commercial release is sent off for mastering before it hits the public’s ears.

–Rich Tozzoli

Rich Tozzoli is an accomplished engineer, mixer, producer and composer. He has worked with artists such as Ace Frehley, Al DiMeola and David Bowie, among many more, and is the author of Surround Sound Mixing for ProTools. Rich is also a lifelong guitarist and composer. His work can be heard regularly on FoxNFL, HBO, and Discovery Channel.

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