The Winter NAMM show is in full swing as we write. In case you don’t know already, NAMM is the semi-annual trade show of the National Association of Music Merchants; or, as we musicians think of it, the biggest candy store you’ll ever see. On the convention floor in Anaheim, CA, hundreds of manufacturers show off their product lines and new gear, and dealers place orders for the instruments you’ll be drooling over in their store windows. Wildly talented players demonstrate the new wares, famed endorsers perform live, and industry big-wigs rub elbows. For the musical-instrument community, NAMM is ground zero.
And that’s why it’s a shocker that Gibson does not have a visible presence at NAMM for the first time anyone can remember. The only public display from the venerable guitar institution is a shared space in the Monster Cable booth, where Gibson is showing a few signature models and the questionable Dusk Tiger guitar. We reported on The Punch-In last autumn that Gibson might be on the selling block. Now insiders at the show are murmuring that Gibson could shutter its windows by this summer.
If you think Gibson guitars are expensive off the rack, just wait till every one becomes a collector’s item.
We’ll have more news from the floor, and TrueFire will have exclusive footage from the live events our crew is producing at NAMM, including All-Star Guitar Night. Meantime, here’s a small handful of new products that have caught our eye.
Thanks to industry vet HP Newquist for an inside word from the show floor.