The Last 30 Years in Music Delivery

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Over the past 30 years, we’ve seen music delivery evolve from vinyls and 8 tracks to cassettes and CDs to digital downloads and streaming. Here’s a cool illustration of that music delivery evolution:

What’s next!?

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Happy Birthday Leo Fender

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Leo FenderOn this day in 1909, guitar designer, engineer and inventor Leo Fender was born. Leo would go on to found Fender Electric Instrument Manufacturing Company, now known as Fender Musical Instruments Corporation, and later founded MusicMan and G&L Musical Products (G&L Guitars). His guitar, bass, and amplifier designs from the 1940s continue to dominate popular music more than half a century later.

Leo Fender didn’t invent the electric guitar, but he certainly revolutionized it. Leo’s flair for guitar design reached its pinnacle with his work on the Telecaster, the Precision Bass and, most famously, the Stratocaster, the musical instrument that was the central force in defining rock ‘n’ roll in the 1950s and ’60s, and whose influence continues to dominate every genre of popular music.

An Inventor at Heart
From an early age, Leo showed an interest in tinkering with electronics. When he was 13 years old, his uncle, who ran an automotive-electric shop, sent him a box filled with discarded car radio parts, and a battery. The following year, Leo visited his uncle’s shop in Santa Maria, California, and was fascinated by a radio his uncle had built from spare parts and placed on display in the front of the shop. Leo later claimed that the loud music coming from the speaker of that radio made a lasting impression on him. Soon thereafter, Leo began repairing radios in a small shop in his parents’ home.

Fender StratocasterIn the spring of 1928, Leo graduated from Fullerton Union High School, and entered Fullerton Junior College that fall, as an accounting major. While he was studying to be an accountant, he continued to teach himself electronics, and tinker with radios and other electrical items. He never took any kind of electronics course while in college.

After college, Fender took a job as a deliveryman for Consolidated Ice and Cold Storage Company in Anaheim, where he later was made the bookkeeper. It was around this time that a local band leader approached Leo, asking him if he could build a public address system for use by the band at dances in Hollywood. Fender was contracted to build six of these PA systems.

In 1933, Fender met Esther Klosky, and they were married in 1934. About that time, Leo took a job as an accountant for the California Highway Department in San Luis Obispo. In a depression government change-up, Leo’s job was eliminated, and he then took a job in the accounting department of a tire company. After working there six months, Leo lost his job along with the other accountants in the company.

Business Beginnings
Fender GuitarsIn 1938, with $600 he borrowed, Leo and Esther returned to Fullerton, and Leo started his own radio repair shop, known as “Fender Radio Service.” Soon thereafter, musicians and band leaders began coming to Leo for PA systems, which he began building, selling and renting, and for amplification for the amplified acoustic guitars that were beginning to show up in the southern California music scene, in big band and jazz music, and for the electric “Hawaiian” or “lap steel” guitars becoming popular in country music.

Fender TelecasterDuring WWII, Leo met Clayton Orr “Doc” Kauffman, an inventor and lap steel player, who had worked for Rickenbacker Guitars, a company that had been building and selling lap steel guitars for a decade. While with Rickenbacker, Kauffman had invented the “Vibrola” tailpiece, a precursor to the later vibrato or “tremolo” tailpiece. Leo convinced Doc that they should team up, and they started the “K & F Manufacturing Corporation,” to design and build amplified Hawaiian guitars and amplifiers. In 1944, Leo and Doc patented a lap steel guitar, that had an electric pickup already patented by Fender. In 1945, they began selling the guitar, in a kit with an amplifier designed by Leo.

Fender recognized the potential for an electric guitar that was easy to hold, easy to tune, and easy to play. He also recognized that players needed guitars that would not feed back at dance hall volumes as the typical arch top would. In addition, Fender sought a tone that would command attention on the bandstand and cut through the noise in a bar. By 1949, he had begun working in earnest on what became the first Telecaster (originally called the Broadcaster) at the Fender factory in Fullerton, California.

Leo Fender’s Legacy
A friendly, modest and unassuming man (his “coffee mug” was a styrofoam cup with the word “Leo” inked on it), he had the lifelong admiration and devotion of his employees, many of whom have remarked that the best working years of their lives were spent under Leo Fender.

Leo FenderAn example of frugal living, Fender was once asked why he brought his lunch (egg salad sandwiches) to work every day instead of buying lunch from the local lunch truck. Fender replied, “With the money I save eating these sandwiches, I can buy a handful of resistors.”

He died March 21, 1991, in Fullerton from complications of Parkinson’s disease. The company which bears his name, Fender Musical Instruments Corporation, is now one of the largest musical instrument conglomerates in the world.

Source

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Rolling Stone Magazine’s Letter to Record Execs: Brilliant or Bitter?

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In 2002, Rolling Stone purchased a stinging ad in the New York Times, in which it sarcastically congratulated record labels for what the magazine sees as anti-consumer behavior. We think the ad, titled “A Big Fat Thanks to Record Execs,” makes a great point. What do you think?

The Text:

A big fat thanks to records execs – Thank you for fighting the good fight against Internet MP3 file-swapping. Because of you, millions of kids will stop wasting time listening to new music and seeking out new bands. No more spreading the word to complete strangers about your artists. No more harmful exposure to thousands of bands via Internet radio either. With any luck they won’t talk about music at all. You probably knew you’d make millions by embracing the technology. After all, the kids swapping were like ten times more likely to buy CD’s, making your cause all the more admirable. It must have cost a bundle in future revenue, but don’t worry — computer are just a fad anyway, and the Internet is just plain stupid. – Rolling Stone

The Actual Ad:

Rolling Stone Letter
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The Best Solo Acoustic Performance You Will See Today

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Here is an excellent solo acoustic performance that we had to share with you. Antoine Dufour is the performer, and we found this video on the Candy Rat Records YouTube channel.

According to the video description, Antoine’s CD is available on Candy Rat’s website, and on Amazon, iTunes, and Spotify.

Antoine DufourHere’s Antoine’s bio, from his website: With now six albums of original material released to critical acclaim, two live performance DVDs, and more than 25 million views on YouTube, Antoine Dufour has emerged as a young star of fingerstyle acoustic guitar, building a worldwide reputation for innovation and creativity.

Antoine has toured across Canada and the UK and toured several times in USA with other artists such as Don Ross and Andy McKee. In addition, Antoine has performed at major festivals such as The Montreal International Jazz Festival.

Antoine won the first place at the Canadian Fingerstyle Guitar Championships, placed third at the internatonal fingerpicking championships at Winfield (USA), has held seminars, workshops and masterclasses as part of his tour schedule.

His fans have recorded countless covers of his music on YouTube and his fan base is as loyal and ravenous to see him perform as any artist out there today.

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Help Keep the Kids Smiling!

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Hi Friends!

All of us here at TrueFire volunteered this year to help raise money for Jerry’s Kids by tapping everyone we know on the shoulder to ask for a small donation. Yes, we know things are tough and we’re all struggling to keep our heads above water — and that’s why these kids need our help more than ever.

MDA raised almost $60-million last year largely through programs like this where we all pitch in and donate a few dollars — those small donations do add up and they do make a BIG difference; 77 cents of every dollar goes directly to research, services and education. This money sends kids to camps, funds research grants, provides health care for kids that can’t afford it and overall helps spread the love.

It always amazes me how these kids keep those smiles on their faces and stay as upbeat about life as they do. Anytime I start moaning and groaning about the annoyances in my life, I think of those smiles and what these kids have to deal with every single day. Talk about inspiration!

We’re trying to raise at least $3,200, which will support a local MDA family for an entire year! Let’s work together to do this family a solid by donating whatever we can — even $5 would be a big help. Please use the following link to donate a little love for the cause…

https://www.joinmda.org/downtown2011/brad/

I’d be very proud to stand next to you and share the giving of this gift with you. And, as an added bonus, we will give you a TrueFire Gift Certificate to match the amount that you donate! (up to $100) Just forward the email you receive after donating to Zach at truefire.com to confirm. Ignited we stand!

Thanks, Brad
Founder & Head Smoke Jumper – TrueFire

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